Custom mugs

Custom mugs used as part of the marketing mix may be a simple idea but still a mighty effective one. In fact, they are so well proven that nobody really questions just how effective they are. And it’s no wonder, because in most surveys itemizing top business, advertising and promotional gifts, custom mugs always finish in the top four. For the record, the others usually are pens, coasters and caps, closely followed by computer accessories.

The vast bulk of personalized coffee mugs are made in earthenware with a top glazed color in a variety of styles to suit almost all occasions. However, lately in spite of the credit crunch, the more expensive and prestigious personalized coffee mugs have been seen as a more impressive and elegant give away.

Custom mugs come in many styles

Promotional coffee mugs come in many styles but the most popular general purpose mug is the chunky style known in many locations as the Sparta.

Other similar styles are Avon and Atlantic promotional mugs which are similar to the Sparta while there are more graceful shapes known as Sheraton or Lincoln which consistently find favor in professional offices.

Fine bone china custom mugs

Custom personalized coffee mugs in fine bone china are available in many tasteful designs suitable for the most important of offices. Designs like the Topaz, Apollo and Pearl will grace any office and are the market leaders at this level.

Heat sensitive custom mugs

You can easily stand out from the crowd if you use heat sensitive personalized mugs as part of your promotion. They can be quite spectacular if carefully designed to use the technique to the best effect. What appears to be quite a plain design will suddenly come alive when the mug is filled with hot coffee.

The exterior of the mug changes color and gradually reveals a most eye-catching and striking sales message. Certainly well worth considering if you include promotional coffee mugs in your marketing mix.

Custom mugs in the mail

Promotional mugs are sometimes given at events and exhibitions but, nevertheless, can successfully be used as part of a direct mail campaign with just a little care.

There are many safe options to ensure that personalized mugs are safely delivered in one piece. A clear acetate box is an attractive proposition as the packaging can be printed in process color to maximize the effect. Another option is a cardboard box which, again, can be printed in many colors. However the two safest options for safe transit through the mail are corrugated card boxes and the polystyrene mug cube. Both of these options will ensure safe arrival.

Custom mugs are attractively priced

Custom mugs are an attractively priced part of any mail promotion and are always well received. Most tests indicate that a promotion using a mug - even cheap discount mugs work well - will do better than a campaign without any promotional give away - sometimes by as much as 25% or 30%. This is surely sufficient proof of the effectiveness of personalized mugs as promotional give aways.

There is tremendous competition to get promotional material on a desk but there are few superior to custom mugs for all-round usefulness; though not necessarily for durability. Nevertheless, it is an established fact that customers grow to like particular promotional mugs and in the event of a breakage, often request a replacement.

And that surely is sufficient testimony to the effectiveness of your promotion and the value of a custom mu